The multi-million dollar cosmetics market in the Middle East, especially Gulf countries, is once again on an up trend, thanks largely to renewed financial growth as this affluent region once again begin spending heavily again. Demand for personal care products and cosmetics is now being driven by an increasing lifestyle trend among many people in all age groups, especially in developed countries, increased disposable incomes and new product promotions. One of these new product promotions is the introduction of the popular perfume Oud Perfume in Dubai. It has been produced by the famous fashion designer Christian Dior since its launch in the late 70s and is still one of the most popular perfumes on the market. This article will discuss briefly why Oud Perfume remains popular among many consumers and also briefly discusses some of the other popular perfume brands that you might want to consider.
There has been an upward trend in personal care products sales over the past few years in the Middle East and the purchasing power of the major cosmetics companies has increased dramatically in the region. With oil and gas revenues rising, the middle east has become an increasingly important market for luxury cosmetics brands. Demand for fragrances in the Gulf has also been increasing and more major cosmetic companies are based in the Gulf, contributing to the upward trend.
In recent years, the number of private perfume shops has fallen drastically in Saudi Arabia and the United Arab Emirates (UAE). These countries have some of the strictest fragrance policies in the world with restrictions on the amount of scents a shop can sell and many shops are non-operational. Private perfumeries have relied on word of mouth advertising and traditional means of selling such personal care products as perfumes, colognes and lotions through perfume outlets, which can be found in almost every country in the world. However, these measures have not been able to curb the growth of the internet as a marketing strategy. Online fragrance retailer websites have begun to provide consumers with the opportunity to purchase their favourite fragrance from a leading online fragrance shop in the Middle East and from other destinations throughout the world.
One website, which offers consumers the chance to purchase all natural products straight from the source, is Olay. Olay has two main product lines, one being their Preference Shampoo and Conditioner and the second being their Preference Body Lotion. Both of these lines of personal care products manufacturer are available online from the Olay website, which also sells a range of skin care products, including skin firming lotions and moisturizers.